Employer Brand Equity
How job seekers interpret employer signals across LLMs, online word-of-mouth, and recruitment channels.
Selected Outputs
preprint // 2026
Examines risks job seekers face when relying on LLM-generated employer insights, including potential distortion of employer image signals and information quality.
employer-brand-equityLLMsemployer brandingjob seekers
preprint // 2026
Studies how online word-of-mouth on Glassdoor shapes organizational image and applicant behavior in recruitment contexts.
employer-brand-equityGlassdooronline word-of-mouthemployer branding
paper // 2018
Examines employer knowledge and organizational images across novel labor market contexts. Investigates how brand signals and job seekers' knowledge structures interact to shape organizational attraction.
employer-brand-equityemployer brandinggovernmenttalent acquisition