Online Word-of-Mouth in Recruitment: A Glassdoor Field Study

Abstract

This field study analyzes online word-of-mouth dynamics in recruitment using Glassdoor data. It investigates relationships between review signals, employer image perceptions, and candidate attraction outcomes.

Research Focus

• Signal content and valence in online employer reviews
• How platform-mediated word-of-mouth influences candidate attraction
• Sector and role-level heterogeneity in review signal effects