paper 2025 ยท 15th ACM Conference on Data and Application Security and Privacy (CODASPY)

Why You've Got Mail: Evaluating Inbox Privacy Implications of Email Marketing Practices in Online Apps and Services

Scott Seidenberger, Oluwasijibomi Ajisegiri, Noah Pursell, Fazil Raja, Anindya Maiti

arXiv DOI

Abstract

Auditing privacy and data sharing practices of email marketing in online apps and services. Systematic evaluation of third-party data flows and user privacy implications.

Methods

Measurement and auditing of email marketing infrastructure across major services.